Tell your super fund: stop dealing in deforestation

Your super fund has the power to push the supermarkets to go deforestation-free.

Super funds are major investors in supermarkets like Woolworths—unless they take action, your retirement money could be investing in forest destruction.

Woolworths has quietly gutted its no deforestation commitment. It has no clear plan to address Australia's #1 driver of deforestation—beef—or the timber products it uses that are certified by PEFC, a scheme with a track record of greenlighting destructive logging operations.

The Wilderness Society, along with ethical share trading platform SIX have filed shareholder resolutions that call on Woolworths to act urgently to …

Your super fund has the power to push the supermarkets to go deforestation-free.

Super funds are major investors in supermarkets like Woolworths—unless they take action, your retirement money could be investing in forest destruction.

Woolworths has quietly gutted its no deforestation commitment. It has no clear plan to address Australia's #1 driver of deforestation—beef—or the timber products it uses that are certified by PEFC, a scheme with a track record of greenlighting destructive logging operations.

The Wilderness Society, along with ethical share trading platform SIX have filed shareholder resolutions that call on Woolworths to act urgently to protect forests—not just say hollow words.

Will you email your super fund now and ask them to vote for our shareholder resolutions at the upcoming Woolworths AGM?

This information is not investment or financial product advice. The Wilderness Society is providing factual information only and does not make any recommendations regarding any investment, including any investment in Woolworths shares. All decisions made by shareholders are at their own risk. Consumers should make their own assessment, and consider obtaining independent advice, before making any financial or investment decisions.

Image: Paul Hilton

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Email your super fund today!

Please email your super fund now and ask them to vote for our shareholder resolutions at the upcoming Woolworths AGM.

1. Find your super fund

2. Enter your details

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3. Make your email count

Subject:

As a member of your fund, I care about how my money is invested and want it to be used to protect Australia’s unique forests. Australia is a global deforestation hotspot, with devastating impacts on biodiversity, climate, communities and cultural heritage.

Woolworths (ASX: WOW) is one of the companies complicit in Australia’s deforestation crisis through its supply chain. Woolworths is one of the biggest buyers of beef in Australia and uses timber products certified by PEFC which has a track record of greenlighting destructive logging operations.

In August 2024, Woolworths announced a no-deforestation target to be implemented by 31 December 2025. In August 2025, with no credible evidence, it re-classified beef as ‘low risk’ of contributing to deforestation, effectively abandoning efforts to remove it from its supply chain. This undermines the credibility of its no-deforestation target and its net zero emissions targets.

Woolworths investors will vote on resolutions to address these issues in October this year. I do not want my retirement money funding deforestation. On my behalf, I’m asking you to please vote FOR these resolutions at Woolworths 2025 AGM:

1) to include beef in its No Deforestation commitment as a “high risk” deforestation-linked commodity
2) to consider removing PEFC certification as part of its supplier requirements in its Pulp, Paper and Timber Policy

In 2019, 251 investors representing $16 trillion of assets called for companies at risk of exposure to Amazon deforestation to “redouble their efforts and demonstrate clear commitment to eliminating deforestation within their operations and supply chains” due to “increasing reputational, operational and regulatory risks”.

Woolworths should do the same and you voting for these resolutions will demonstrate how seriously you take protecting nature as part of your responsibility to act in the best financial interests of your members.

I look forward to hearing how you plan on voting this year.

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